ARY Laguna DHA City

Basically, after the successful launch of its maiden ARY VILLAS in Bahria Town Karachi in 2018, ARY Group, with its signature project ARY LAGUNA in DHA, is once again entering the real estate sector of Karachi. A luxuriously innovative yet affordable resort style living along a man-made beach is offered by this unique residential project. Before the PSL ceremony, the project was launched. Before the start of PSL 5, the production was launched because ARY Laguna is a titanium sponsor for the home team, Karachi Kings.

Behind this extremely unique approach to real estate growth, Salman Iqbal clarified his reasoning. He said that as a team, apart from the basic necessities, utilities, and excellent facilities, they wanted to deliver something. When they brainstormed about ARY Laguna, there were four main questions on their minds:

• Can we provide the people of Karachi with resort-style living?
• Can we improve international amenity standards, especially for children and families?
• Should we integrate water into the plans to make living in the resort style possible?
• Could we sell all of this in the local market at a fair price?

The problem of living by the sea without building on the coastline was the one that ultimately made Pakistan’s first-ever artificial beach and resort-style housing project a reality.